Affordable Spinal Decompression Santa Monica Marketing In A Tough Economy

By Billie Foley

It may seem that it is very easy to accidentally cross over into the world of unethical and dishonest advertising. This may be true, but it is also just as easy to prevent this from happening. The following article will take us through the subject Tips to ensure your ads are ethical and effective in Back Decompression Santa Monica.

You need to fight the urge to push that "panic button." You need to fight the instinct to save dollars by eliminating marketing and advertising. As scary as it might sound, during these tough times you need to maintain, or even increase your marketing efforts! Why would I want to spend more money on advertising when I have less money coming in?"

The answer is obvious. When money gets tight, patients often cut back on care or drop out of care entirely. This is even truer with something that is often not covered by insurance, like decompression therapy. New patients will help in picking up the limp thus you require new ones. You will never have access to them without increasing the marketing effort of your decompression.

It is man's experience historically that back pain becomes more noticeable and serious enough after 25 plus years of age. During this early period and for the next ten years, pain sufferers either take the high road or low road to recovery (or prevention) if you will. In other words, that person will either exercise while staying active regularly; addressing certain body movements that will slow down the damaging back pain symptoms.

Don't Promise Anything and use your common sense: Do yourself and your patients a favor: don't make any promises you can't keep. Do not advertise that it can definitively cure, stop, or eliminate anything. If you want to state that decompression may be able to do these things, I think you are treading in much safer waters! I have faith that we all possess at least some degree of common sense. Use it! If something seems like a grey area or a bad idea it probably is!

Ditch the Duds and Keep the Killers: Now that you have examined and evaluated your marketing efforts you need to act accordingly. Ditch the duds. Take whatever marketing isn't working and get rid of it. If that old stale local newspaper ad hasn't brought in a new decompression patient in months, why would the next three months be any different? Stop throwing money at what isn't working and keep those killer ads. A killer ad is simply those ads that work! It is amazing how often we overlook something so obvious.

Patients before Profit: This one is simple. Remember the main goal is to help patients and improve quality of life. The goal is not make as much money as possible. Profit is a factor in the equation, but it shouldn't be the driving force behind your marketing. One of the fastest ways to start marketing unethically is to market only to make money. Focus on bringing in patients into your practice that you want to help.

Look to the Internet, my Friend: The internet is taking over as a dominant form of advertising and marketing. If you think you can survive against your competition while ignoring internet marketing you are dead wrong. The days of the local paper newspaper and hardcopy yellow page books will eventually be gone. This is probably not as far off in the future as most of us think!

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